马修·威尔科克斯（Matthew Willcox），博达大桥广告公司（FCB）决策制定研究所的创立者和执行常委。博达大桥广告公司（FCB）是世界最早的广告公司之一，也是全球最早上市的广告公司之一，决策制定研究所是其中一个非常独特的机构，它把研究人类行为和人们如何做 选择的科学新发现拓展应用于市场营销实践中。马修在品牌战略领域已经有25年的从业经历，足迹遍布欧洲、亚洲和北美洲。他服务过李维斯、美国艺电、希尔顿酒店集团、联合利华、雀巢、壳牌和葛兰素史克等大企业。在马修的帮助下，这些企业的产品比以往更受消费者的喜爱。在这个过程中，他还为客户们赢得了8座艾菲奖（Effie）。马修还是美国食品和药品管理局的行为变化事务专家，经常在各大商学院和营销交流大会上做演讲。 包云波，法学硕士，毕业于中国社会科学院研究生院，曾任中央电视台国际新闻编辑。出版译作有《洞彻精英...(展开全部)

马修·威尔科克斯（Matthew Willcox），博达大桥广告公司（FCB）决策制定研究所的创立者和执行常委。博达大桥广告公司（FCB）是世界最早的广告公司之一，也是全球最早上市的广告公司之一，决策制定研究所是其中一个非常独特的机构，它把研究人类行为和人们如何做 选择的科学新发现拓展应用于市场营销实践中。马修在品牌战略领域已经有25年的从业经历，足迹遍布欧洲、亚洲和北美洲。他服务过李维斯、美国艺电、希尔顿酒店集团、联合利华、雀巢、壳牌和葛兰素史克等大企业。在马修的帮助下，这些企业的产品比以往更受消费者的喜爱。在这个过程中，他还为客户们赢得了8座艾菲奖（Effie）。马修还是美国食品和药品管理局的行为变化事务专家，经常在各大商学院和营销交流大会上做演讲。 包云波，法学硕士，毕业于中国社会科学院研究生院，曾任中央电视台国际新闻编辑。出版译作有《洞彻精英...(展开全部)

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Ter...(展开全部)

In this exploration of modern American legal culture, Lawrence Friedman addresses the ways in which the contemporary idea of individual rights has altered the legal systems and authority structures of Western society. Every aspect of law, he argues - from civil rights to personal-injury litigation - has been profoundly reshaped, reflecting the power of this concept.

In this imaginative exploration of modern legal culture, Lawrence Friedman addresses how the contemporary idea of individual rights has altered the legal systems and authority structures of Western societies. Every aspect of law, he argues--from civil rights to personal-injury litigation to divorce law--has been profoundly reshaped, reflecting the power of this concept. The new...(展开全部)

This is a brilliant study on the nature of choice, and how limitless freedom can lead to despair. We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extr...(展开全部)

Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us in the eyes of ourselves and others, and much blood and ink has been spilt to establish and protect our rights to make them freely. Choic...(展开全部)

In the traditional model, business operates in an economic flow of inputs (resources and raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution).

This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.

Travis Parker has everything a man could want: a good job; loyal friends; his dream home in small-town North Carolina. In full pursuit of the good life, he believes that a serious relationship with a woman would only cramp his style. That is until Gabby Holland moves in next door. Despite Travis's attempts to be friendly, she seems to have a chip on her shoulder about him. But ...(展开全部)